Privacy Policy

Last Updated: May 22, 2025

1. INTRODUCTION AND OVERVIEW

1.1 Welcome Statement

Welcome to Buyerry (“we,” “our,” “us,” “the Company,” or “the Service”). At Buyerry, we are committed to protecting your privacy and providing you with a secure and seamless shopping assistant experience. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information.

1.2 Scope and Applicability

This Privacy Policy applies to all users of the Buyerry platform, including our website located at buyerry.com, our mobile applications, and all related services, features, content, and applications (collectively, the “Service”). This policy applies regardless of how you access or use our Service, including through mobile devices, desktop computers, or any other means.

1.3 Definitions

For the purposes of this Privacy Policy:

  • “Personal Information” or “Personal Data” means any information relating to an identified or identifiable natural person.
  • “User,” “you,” and “your” refer to the individual accessing or using the Service.
  • “Processing” means any operation performed on Personal Data, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, combination, restriction, erasure, or destruction.
  • “Data Controller” means Buyerry, the entity that determines the purposes and means of processing Personal Data.
  • “Third-Party Service Providers” means external vendors or service providers who assist us in delivering our Service.

1.4 Consent

By accessing or using our Service, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. If you do not agree with our policies and practices, please do not use our Service.

2. INFORMATION WE COLLECT

2.1 Categories of Personal Information

We collect various types of information from and about users of our Service, including:

2.1.1 Account Information

  • Full name (first and last name)
  • Email address
  • Profile picture
  • Account credentials (password in encrypted form)
  • Account preferences and settings
  • Date of account creation and modification
  • Account activity timestamps

2.1.2 User Profile Information

  • User preferences
  • Shopping interests and preferences
  • Product categories of interest
  • Price range preferences
  • Brand preferences

2.1.3 Communication and Interaction Data

  • Chat conversations with our AI shopping assistant
  • Shopping request details and specifications
  • Product search queries
  • Message timestamps
  • Search history
  • User feedback on products and recommendations

2.1.4 Product Interaction Data

  • Products viewed
  • Products liked or disliked
  • Products hidden from results
  • Comparison selections
  • Saved or favorited products
  • Product review interactions

2.1.5 Technical and Usage Information

  • Internet Protocol (IP) address
  • Device type and model
  • Operating system
  • Browser type and version
  • Mobile device identifiers
  • Time zone setting
  • Connection information
  • Location information (if permitted by your device settings)
  • Pages visited and features used
  • Time spent on pages
  • Links clicked
  • Referring website or application
  • Search terms used to reach our Service

2.1.6 Cookies and Similar Technologies

  • Session cookies
  • Persistent cookies
  • Web beacons
  • Pixel tags
  • Local storage objects
  • User preferences regarding cookies

2.2 Methods of Collection

2.2.1 Information You Provide Directly

We collect information that you provide voluntarily when:

  • Creating an account
  • Completing your user profile
  • Engaging with our AI shopping assistant
  • Submitting product search requests
  • Providing feedback on products
  • Contacting our customer support
  • Participating in surveys, promotions, or research
  • Subscribing to marketing communications

2.2.2 Information Collected Automatically

We automatically collect certain information when you:

  • Visit or interact with our Service
  • Use our mobile applications
  • View products or recommendations
  • Click on links within our Service
  • Interact with our emails or notifications

2.2.3 Information from Third Parties

We may receive information about you from:

  • Social media platforms when you connect your account
  • Authentication services when you sign in using third-party login providers
  • Marketing and analytics partners
  • Public databases and publicly available sources
  • Retail partners for transaction verification (with your consent)

3. HOW WE USE YOUR INFORMATION

3.1 Primary Purposes

We use your information for the following primary purposes:

3.1.1 Service Provision and Improvement

  • Creating and maintaining your account
  • Authenticating your identity
  • Processing your product search requests
  • Providing personalized product recommendations
  • Facilitating communications with our AI shopping assistant
  • Analyzing conversations to improve AI response accuracy
  • Storing your preferences for future interactions
  • Maintaining search and interaction history
  • Improving our Service functionality and user experience
  • Developing new features and services

3.1.2 Personalization and Recommendation

  • Tailoring product recommendations based on stated preferences
  • Analyzing your product interactions to refine future suggestions
  • Remembering your preferred retailers or price ranges
  • Customizing the user interface based on your usage patterns
  • Providing more relevant search results
  • Suggesting products based on seasonal or trending items
  • Adapting to your evolving preferences over time

3.1.3 Communication and Support

  • Responding to your inquiries and support requests
  • Sending service-related notifications
  • Providing updates about your search requests
  • Alerting you to new product matches
  • Soliciting feedback on service quality
  • Informing you about changes to our policies or terms

3.2 Secondary Purposes

3.2.1 Research and Analytics

  • Conducting market research and trend analysis
  • Aggregating anonymized user behavior data
  • Evaluating service performance metrics
  • Testing new features in controlled environments
  • Analyzing conversation patterns to improve AI training
  • Measuring effectiveness of user interface designs
  • Identifying common product search patterns

3.2.2 Security and Fraud Prevention

  • Detecting and preventing fraudulent activities
  • Protecting against unauthorized access
  • Identifying potential security vulnerabilities
  • Enforcing our Terms of Service
  • Monitoring for unusual account activities
  • Verifying user identity during sensitive operations
  • Implementing security protocols and safeguards

3.2.3 Marketing and Promotion (With Consent)

  • Sending promotional materials if you have opted in
  • Informing you about special offers
  • Providing newsletters about shopping trends
  • Conducting promotional campaigns
  • Measuring marketing effectiveness
  • Offering referral incentives
  • Delivering targeted content based on your interests

3.2.4 Legal Compliance and Protection

  • Complying with legal obligations
  • Responding to legal requests and subpoenas
  • Establishing, exercising, or defending legal claims
  • Protecting our rights, property, and safety
  • Preventing potential policy violations
  • Maintaining required business records
  • Conducting audits and compliance reviews

3.3 Lawful Bases for Processing

Depending on applicable law, we rely on the following legal bases for processing your information:

  • Performance of a contract when we provide you with our Service
  • Your consent when you explicitly agree to certain processing activities
  • Legitimate interests for activities that support our business operations
  • Legal obligations when required by applicable laws and regulations
  • Protection of vital interests in emergency situations

4. INFORMATION SHARING AND DISCLOSURE

4.1 Third-Party Service Providers

We may share your information with third-party service providers to help us operate, provide, improve, and promote our Service:

4.1.1 Cloud Infrastructure Providers

  • Google Cloud Platform for hosting and computing infrastructure
  • Content delivery networks for efficient data delivery
  • Data storage providers for secure information storage
  • Database management services

4.1.2 Authentication and Security Services

  • Firebase for user authentication and account management
  • Identity verification services
  • Security monitoring and threat detection services
  • Fraud prevention and anti-spam services

4.1.3 Analytics and Performance Monitoring

  • Web analytics providers to analyze Service usage
  • Performance monitoring tools to ensure Service reliability
  • A/B testing platforms to improve user experience
  • Error tracking and debugging services

4.1.4 Communication and Support Tools

  • Email delivery services for notifications
  • Customer support platforms
  • In-app messaging providers
  • Survey and feedback collection tools

4.1.5 Retail Integration Partners

  • Product search API services
  • Product information databases
  • Price comparison services
  • Retail platform integration services (Amazon, Walmart, BestBuy, etc.)

4.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). This includes:

  • Compliance with legal processes, such as court orders or subpoenas
  • Protection against legal liability
  • Prevention, investigation, or taking action regarding illegal activities
  • Protection against threats to the physical safety of any person
  • Protection of our rights, property, and safety

4.4 With Your Consent

We may share your information with third parties when you have given us your consent to do so. This consent may be obtained through specific requests or as part of the terms of particular features or promotions.

4.5 Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, research, demographic profiling, and other similar purposes.

5. DATA RETENTION AND DELETION

5.1 Retention Period

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including:

  • Maintaining your active account
  • Providing our Service to you
  • Complying with legal obligations
  • Resolving disputes
  • Enforcing our agreements
  • Supporting legitimate business operations

5.2 Specific Retention Timeframes

Different types of data may be retained for different periods:

  • Account Information: Retained as long as your account is active
  • Chat History: Retained for 24 months or until manually deleted to provide context for future interactions
  • Product Preferences: Retained as long as your account is active
  • Technical Data: Retained for 12 months for security and analytics purposes
  • Payment Information: Not stored by Buyerry but processed by payment providers
  • Marketing Communications: Retained until you unsubscribe or withdraw consent

5.3 Data Deletion

You may request deletion of your personal information through:

  • Account settings
  • Email request to privacy@buyerry.com
  • Written request to our postal address

Upon receiving a verified deletion request, we will:

  • Delete or de-identify your personal information from our active systems within 30 days
  • Ensure deletion from our backup systems according to our backup rotation schedule
  • Notify third-party service providers to delete your data
  • Provide confirmation once deletion is complete

5.4 Exceptions to Deletion

Certain information may be retained even after account deletion for:

  • Legal compliance requirements
  • Prevention of fraud and abuse
  • Analytics with de-identified data
  • Establishing, exercising, or defending legal claims
  • Archival purposes in the public interest or scientific research

6. USER RIGHTS AND CONTROLS

6.1 Account Information and Settings

You can access and update certain information through your account settings, including:

  • Profile information
  • Communication preferences
  • Privacy settings
  • Password changes
  • Email address updates
  • Profile picture changes

6.2 Privacy Controls

We provide several controls to help you manage your privacy:

  • Chat History: View and delete individual chat conversations
  • Search History: View and clear your product search history
  • Product Preferences: Modify your liked, disliked, and hidden products
  • Cookie Settings: Manage non-essential cookies through our cookie banner
  • Marketing Communications: Opt in or out of promotional communications
  • Notification Settings: Control which notifications you receive

6.3 Your Legal Rights

Depending on your jurisdiction, you may have the following rights:

6.3.1 Right to Access

You may request a copy of the personal information we hold about you, including:

  • Categories of data collected
  • Sources of data
  • Purposes of processing
  • Recipients of data sharing
  • Retention periods

6.3.2 Right to Rectification

You may request correction of inaccurate or incomplete personal information.

6.3.3 Right to Erasure

You may request deletion of your personal information under certain circumstances.

6.3.4 Right to Restrict Processing

You may request restriction of processing of your personal information under certain circumstances.

6.3.5 Right to Data Portability

You may request transfer of your personal information to another service provider in a structured, commonly used, and machine-readable format.

6.3.6 Right to Object

You may object to processing of your personal information under certain circumstances.

6.3.7 Rights Related to Automated Decision Making

You may request human intervention in automated decision-making processes that significantly affect you.

6.3.8 Right to Withdraw Consent

You may withdraw consent for processing activities based on consent at any time.

6.4 Exercising Your Rights

To exercise any of these rights, please:

  • Email us at privacy@buyerry.com
  • Use the relevant features in your account settings
  • Contact us through the methods listed in the “Contact Us” section

We will respond to all legitimate requests within 30 days. For complex requests, we may extend our response time by an additional 60 days, with notification.

6.5 Verification Process

To protect your privacy, we may need to verify your identity before processing your request. We may request specific information to confirm your identity.

6.6 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We require written proof of the agent’s permission and may require you to verify your identity directly.

7. DATA SECURITY

7.1 Technical Safeguards

We implement appropriate technical measures to protect your personal information, including:

  • Encryption of data in transit using TLS/SSL protocols
  • Encryption of sensitive data at rest
  • Secure authentication mechanisms
  • Firewalls and intrusion detection systems
  • Regular security assessments and penetration testing
  • Access controls and authorization mechanisms
  • Secure development practices
  • Regular security updates and patch management

7.2 Organizational Safeguards

We maintain organizational security measures, including:

  • Regular employee security training
  • Background checks for employees with data access
  • Least privilege access policies
  • Confidentiality agreements with employees and contractors
  • Security incident response procedures
  • Regular security compliance reviews
  • Vendor security assessment processes
  • Data protection impact assessments

7.3 Data Breach Procedures

In the event of a personal data breach, we will:

  • Investigate the incident promptly
  • Assess the risk to affected individuals
  • Notify relevant supervisory authorities within 72 hours, if required
  • Notify affected individuals without undue delay when there is a high risk
  • Document all breaches and remediation actions
  • Implement measures to prevent similar incidents

7.4 Limitations

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to implementing and maintaining reasonable security procedures.

8. INTERNATIONAL DATA TRANSFERS

8.1 Data Storage Locations

Your information may be stored and processed in any country where we have operations or where we engage service providers. The primary storage locations for your data include:

  • United States
  • European Union
  • Other locations where our service providers maintain facilities

8.2 Transfer Mechanisms

When transferring data across borders, we ensure appropriate safeguards are in place:

  • Binding Corporate Rules, where applicable
  • Adequacy decisions for countries recognized as providing adequate protection
  • Explicit consent for specific transfers, where appropriate
  • Necessity for contract performance or implementation of pre-contractual measures
  • Other legally recognized transfer mechanisms as they become available

8.3 International Compliance

We recognize that privacy laws vary by jurisdiction. While we have designed our data practices with privacy principles in mind, we may not fully satisfy all requirements of every international privacy law. We are working toward improving our compliance posture by:

  • Monitoring changes in privacy regulations
  • Periodically reviewing our data practices
  • Updating our policies and procedures as appropriate
  • Considering regional requirements when developing new features

9. CHILDREN’S PRIVACY

9.1 Age Restrictions

Our Service is not directed to children under 13 years of age (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children.

9.2 Verification Procedures

If we discover that we have collected personal information from a child under the applicable age, we will:

  • Promptly delete that information
  • Terminate the child’s account, if one exists
  • Implement measures to prevent further collection

9.3 Parental Rights

Parents or guardians who believe we might have collected information from a child may contact us to:

  • Request review of the information collected
  • Request deletion of the information
  • Prohibit further collection or use of the information

10. THIRD-PARTY LINKS AND SERVICES

10.1 External Links

Our Service may contain links to third-party websites, services, or applications that are not owned or controlled by us. This Privacy Policy applies only to our Service.

10.2 Third-Party Privacy Practices

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

10.3 Retail Partners

When using our Service to search for products, your search queries may be processed by our retail partners, including:

  • Amazon
  • Walmart
  • Target
  • BestBuy

May include other e-commerce platforms not listed here. Each retail partner has its own privacy policy governing how they handle your information.

10.4 Third-Party Integrations

Our Service may integrate with third-party services, such as:

  • Google for authentication
  • Firebase for app functionality
  • Analytics providers
  • Payment processors (for future e-commerce features)

These integrations may collect information according to their own privacy policies and terms.

11. COOKIES AND SIMILAR TECHNOLOGIES

11.1 Types of Cookies and Similar Technologies

We use various technologies to collect information automatically, including:

11.1.1 Cookies

Small text files placed on your device that uniquely identify your browser or device:

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Remain on your device until they expire or you delete them
  • First-Party Cookies: Set by Buyerry domains
  • Third-Party Cookies: Set by third-party domains

11.1.2 Other Technologies

  • Web Beacons: Electronic images that track certain interactions
  • Pixel Tags: Small blocks of code for tracking user behavior
  • Local Storage Objects: Data stored locally on your device
  • Device Fingerprinting: Collection of device attributes to recognize devices
  • Log Files: Records of web server activity

11.2 Purposes of Cookies

We use cookies and similar technologies for the following purposes:

11.2.1 Essential/Strictly Necessary

  • User authentication and session management
  • Security features and fraud prevention
  • Load balancing and server management
  • Remembering privacy preferences
  • Enabling core functionality

11.2.2 Functional

  • Remembering user preferences and settings
  • Personalizing user interface elements
  • Saving user-selected options
  • Enhancing user experience

11.2.3 Performance/Analytics

  • Counting page visits and traffic sources
  • Measuring user engagement
  • Understanding feature usage patterns
  • Identifying performance issues
  • Testing different service versions

11.2.4 Targeting/Advertising (if implemented in future)

  • Delivering more relevant content
  • Measuring marketing effectiveness
  • Building user profiles
  • Personalizing marketing communications

11.3 Cookie Management

You can manage your cookie preferences through:

  • Our cookie consent banner
  • Your browser settings
  • Third-party opt-out mechanisms

11.3.1 Browser Controls

Most web browsers allow you to:

  • View cookies stored on your device
  • Block or delete cookies
  • Configure cookie settings for specific websites
  • Accept or reject cookies by category

11.3.2 Limitations of Opt-Out

If you block or delete cookies, some features of our Service may not function properly. Essential cookies cannot be rejected as they are necessary for Service operation.

12. SPECIFIC FEATURES AND PRIVACY IMPLICATIONS

12.1 AI Shopping Assistant

Our AI-powered shopping assistant processes and analyzes your:

  • Conversation inputs and queries
  • Product preferences and requirements
  • Previous interaction history
  • Shopping patterns over time

12.1.1 Data Processing

  • Text analysis to understand shopping needs
  • Natural language processing to extract product requirements
  • Contextual understanding across conversation sessions
  • Learning from feedback on recommendations

12.1.2 Storage and Retention

  • Conversations are stored to maintain context
  • Message history is used to improve future recommendations
  • Patterns are analyzed to enhance AI training
  • Anonymized conversation data may be used for service improvement

12.2 Product Search and Recommendations

When you search for products, we process:

  • Product categories of interest
  • Price range preferences
  • Feature requirements
  • Brand preferences
  • Quality/rating thresholds

12.2.1 External Searches

  • Search parameters are sent to retail partners
  • Personal identifiers are not shared with retailers
  • Results are processed and filtered based on your criteria
  • Pricing and availability information is collected in real-time

12.2.2 Recommendation Engine

  • Products are scored based on match to your requirements
  • Previous preferences influence future recommendations
  • Popular and highly-rated products may receive priority
  • Seasonal or trending items may be factored into results

12.3 User Feedback Systems

When you provide feedback on products:

  • Product likes/dislikes are stored in your profile
  • Hidden products are excluded from future results
  • Feedback patterns influence future recommendations
  • Aggregate feedback helps improve our service for all users

13. MARKETING COMMUNICATIONS

13.1 Types of Communications

If you opt in, we may send you:

  • Product recommendations based on your interests
  • New feature announcements
  • Service updates and improvements
  • Shopping guides and tips
  • Promotional offers (if applicable)
  • Newsletters about shopping trends
  • Surveys for service improvement

13.2 Opt-In and Consent

We will obtain your explicit consent before sending marketing communications through:

  • Sign-up process opt-in checkboxes
  • Email subscription forms
  • Account settings preferences
  • In-app notification settings

13.3 Opting Out

You can opt out of marketing communications at any time by:

  • Clicking the “unsubscribe” link in emails
  • Updating your communication preferences in account settings
  • Contacting us directly
  • Responding with “STOP” to text messages (if applicable)

13.4 Service Communications

Regardless of marketing preferences, we may send you:

  • Transaction confirmations
  • Security alerts
  • Account notifications
  • Legal notices
  • Policy updates
  • Service-related announcements

14. CHANGES TO THIS PRIVACY POLICY

14.1 Policy Updates

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • New features or services
  • Legal or regulatory requirements
  • Industry best practices
  • Organizational changes

14.2 Notification of Changes

We will notify you of material changes to this policy by:

  • Posting a notice on our website
  • Sending an email to the address associated with your account
  • In-app notifications for significant changes
  • Updating the “Last Updated” date at the top of this policy

14.3 Review and Acceptance

We encourage you to review this policy periodically. Your continued use of our Service after policy changes constitutes your acceptance of the updated terms.

15. JURISDICTION-SPECIFIC PROVISIONS

15.1 California Residents

If you are a California resident, you have specific rights under California law, including:

15.1.1 CCPA/CPRA Rights

  • Right to know what personal information is collected
  • Right to know whether personal information is sold or disclosed
  • Right to say no to the sale of personal information
  • Right to access personal information
  • Right to request deletion of personal information
  • Right to non-discrimination for exercising privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

15.1.2 California Shine the Light Law

You may request information about how we share certain categories of personal information with third parties for their direct marketing purposes.

15.1.3 California Do Not Track Disclosure

We currently do not respond to Do Not Track signals in browsers.

15.2 European Economic Area, United Kingdom, and Switzerland

If you are in the EEA, UK, or Switzerland, the following additional provisions apply:

15.2.1 Data Controller

Buyerry is the data controller of your personal information.

15.2.2 Legal Basis for Processing

We process your personal information based on:

  • Contract performance when providing our Service
  • Consent when you explicitly agree to processing
  • Legitimate interests for business operations
  • Legal obligations for compliance requirements

15.2.3 Supervisory Authority

You have the right to lodge a complaint with your local data protection authority.

15.3 Other Jurisdictions

Additional provisions may apply based on local laws in your jurisdiction. Please contact us for jurisdiction-specific information.

16. CONTACT US

16.1 Questions and Concerns

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: privacy@buyerry.com

16.2 Data Protection Officer

Our Data Protection Officer can be reached at: dpo@buyerry.com

16.3 Response Time

We will respond to all legitimate privacy inquiries within 30 days. Complex requests may require additional time, in which case we will notify you.

17. ACKNOWLEDGMENT

By using the Buyerry Service, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms.